2018

BULGARI
FLAGSHIP STORE
NEW YORK
– FACADE

Project:
Bulgari - Flagship Store 5th Avenue, New York - Facade

Client:
Bulgari

Architect:
Peter Marino Architects

Location:
New York, USA

Categories:
Facade

Surface:
- sqm

Photographer:
Gionata Xerra, Metis Lighting

The lighting project of the Bulgari Boutique in New York and its Façade has been extremely important for the visibility of the brand. Located on a prime corner in New York Midtown in the Ground and First Floor of the Crown Building, the Bulgari Boutique represented a landmark in the city.

Peter Marino decided to fully grasp the chance to work on the Bulgari Façade of this Boutique and create a statement. Although most jewelries’ facades consist in enclosed showcases also serving as a visual obstacle versus the interior, here the concept is different.

The Bulgari façade becomes a visual semi-transparent filter but also a jewel itself being exhibited.

Using a pattern of a design of a brooch which was manufactured, Marino created a new mesh. Bronze crisscrosses with rosette corners, tight and transparent enough to provoke curiosity.

Integrating light in this unique and extensive surface had been a long process and the central point of the whole project, since this Bulgari façade in the end became a beacon for the city and a new icon for the brand.

After various ideas and tests, a custom lighting fixture was conceived on every rosette, transforming the complex into a media façade, together with the highlight of the logo fascia.

The realization of the Bulgari Façade lighting detail included also handling all the technical aspects behind this seemingly minimal gesture. An extensive research on the market led to a development of a bespoke light fitting. Then came the wiring of the power supplies and control of each fixture, coordination and integration with structural framework.

The single LEDs pulse and create a sinuous movement across the whole Bulgari NY façade, along with a lot of different scenarios for special occasions and events.

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Awards

Best of Year Mid-Size Retail 2018

CUSTOM MADE LIGHT FIXTURE
Design Metis Lighting

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