The lighting project of the Bulgari Boutique in New York and its Façade has been extremely important for the visibility of the brand. Located on a prime corner in New York Midtown in the Ground and First Floor of the Crown Building, the Bulgari Boutique represented a landmark in the city.
Peter Marino decided to fully grasp the chance to work on the Bulgari Façade of this Boutique and create a statement. Although most jewelries’ facades consist in enclosed showcases also serving as a visual obstacle versus the interior, here the concept is different.
The Bulgari façade becomes a visual semi-transparent filter but also a jewel itself being exhibited.
Integrating light in this unique and extensive surface had been a long process and the central point of the whole project, since this Bulgari façade in the end became a beacon for the city and a new icon for the brand.
After various ideas and tests, a custom lighting fixture was conceived on every rosette, transforming the complex into a media façade, together with the highlight of the logo fascia.
The realization of the Bulgari Façade lighting detail included also handling all the technical aspects behind this seemingly minimal gesture. An extensive research on the market led to a development of a bespoke light fitting. Then came the wiring of the power supplies and control of each fixture, coordination and integration with structural framework.
The single LEDs pulse and create a sinuous movement across the whole Bulgari NY façade, along with a lot of different scenarios for special occasions and events.
CUSTOM MADE LIGHT FIXTURE
Design Metis Lighting
RELATED PROJECTS Peter Marino Architects