Flagship Store 5th Avenue
New York


Design Metis Lighting
Manufacturer Luce5

Bulgari NY Facade lighting project required the development of a custom lighting fixture that would realize the vision of the architect and raise the visibility of the store.

For this important Boutique for the Maison, the revolutionary vision of Peter Marino included also a new concept for the façade. He wanted to invert the common use of the jewelry stores’ facades, that hinder the visibility versus the inside and alternatively create a tight mesh that enhances the viewer’s curiosity.

He came up with the implementation of a mesh applied on the window glazing. For the suggested mesh, Marino got inspired by a Bulgari’s old brooch design and created a large rhomboidal net placing a rose on every intersection. Lighting got integrated on every bronze Bulgari Facade rose with a radial emission with a custom ligthing fixture.

The complexity of the Bulgari NY Facade custom fixture lied on also integrating all the wiring and control equipment in order to achieve a widely flexible switching of each rose, as it was a pixel.

Multiple mockups were realized in order to achieve a very elegant and seemingly effortless result that eventually acted as a media façade with endless lighting scenarios and animations together with the colorful illumination of the Logo sign.

The overall result resulted in a Bulgari NY Facade that turned the Boutique into a visual landmark. 

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