Rose

Bulgari
Flagship Store 5th Avenue
New York

CUSTOM MADE LIGHT FIXTURE

Design Metis Lighting
Manufacturer Luce5

For this important Boutique for the Maison, the revolutionary vision of Peter Marino included also a new concept for the façade. He wanted to invert the commin use of the jewellery stores’ facades, that hinder the visibility versus the inside and alternatively create a tight mesh that enhances the viewer’s curiosity.
For the suggested mesh, Marino got inspired by a Bulgari’s old brooch design and created a large rhomboidal net placing a rose on every intersection. Lighting got integrated on every bronze rose with a radial emission. The complexity of the project lied on also integrating all the wiring and control equipment in order to achieve a widely flexible switching of each rose, as it was a pixel.
Multiple mockups were realized in order to achieve a very elegant and seemingly effortless result that eventually acted as a media façade with endless lighting scenarios and animations together with the colorful illumination of the Logo sign.