2014

BULGARI CONDOTTI
FLAGSHIP STORE
ROME

Project:
Bulgari Flagship Store, Via Condotti, Rome

Client:
Bulgari

Architect:
Peter Marino Architects

Location:
Rome, Italy

Categories:
Retail

Surface:
620 sqm

Photographer:
Leo Torri

The Bulgari Boutique at Via Condotti 10 is the third Jewelry boutique founded by the first generation of Voulgaris in 1905 and for the 130th anniversary of the brand in 2014 it undertook a big restyling project including a whole new lighting project with advanced technical aspects. Peter Marino was the architect in charge and the client’s briefing was a celebration of the brand balancing between modern and classic.

Ancient Greece’s style and the Roman grandeur were the main influence and inspiration and in the end all the materials and design gestures resulted in a visual coherence and variety, respecting major existing architectural features.

Light had to evoke all this effort for a refresh and Renaissance of the brand, together with presenting at their best all the Bulgari amazing ornaments.

From the entrance, the guest is being immersed in an atmosphere of epiphany, due to the artificial ‘’daylight’’ shed from the coffered ceiling or through the existing glass brick roof.

In the Bulgari Jewelry exhibition rooms, light is integrated in the historic wall niches and tables, or suspended from the ceiling through a custom lighting fixture developed together with PMA. A 2D design, square, circle and star inspired from the pattern on the Pantheon in Rome, becomes the pattern of screens made of bronze, ornament, symbol and light fittings, bringing out a common design language that will be spread through the rest of the brand’s boutique around the world.

In the Men’s Room exhibition, the colour temperature changes, like the material palette for signifying the different style, as well as the materials used in the goods themselves.

The Bulgari Jewelry Condotti Boutique is a journey in the History of the Maison and light had to serve its best in illuminating all the stars, the jewels and their background.

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CUSTOM MADE LIGHT FIXTURE
Design Metis Lighting

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