Portfolio Items - Category - Retail - Dior New York 57th Street

2025

DIOR
NEW YORK
57TH STREET

House of Dior New York at the corner of 57th Street and Madison Avenue: four floors of wonder, double heights and transparencies, vegetal and fairytale sculptures all alongside the timeless interior codes, deeply tied to the architectural and stylistic identity of the House, in a bold and beautiful coexistence.

It is an unmistakable language, born from the collaboration with architect Peter Marino that began twenty-five years ago and has evolved through successive milestones, reaching a crescendo with the 30 Montaigne experience, then continuing to develop and refine itself, while remaining ever faithful and consistent to its essence.

The journey starts from outside, where the facade is a rhythmic alternation of solids and voids, living in dialogue with the urban fabric, especially by night: it illuminates with a glowing effect as if the space were emitting light itself, in a soft and gentle way, discreetly engaging with the streetscape while highlighting the three entrances with dedicated accents of light.

A note, which is somewhat unusual: beyond the alternation, the “void” itself is more articulated than it appears. Sometimes it is a true void, with windows opening onto the rooms, but often they are completely or partially closed. With the lighting, we sought—and succeeded quite well—to illuminate the windows (the curtains and back walls) uniformly, so that from outside the windows consistently appear to open onto interior spaces.

The interiors unfold into a space that becomes a narrative, articulating and encompassing all realms of Dior’s research. Among the large mirrored surfaces, textured wall finishes, and custom furnishings, light weaves itself in to complete the architectural language, giving rhythm to the volumes and contributing to the unfolding of a tone and setting an atmosphere.

The lighting design approach has been meticulous and attentive, integrated into every detail and modulated to be deeply consistent yet highly customized. The space reveals itself slowly, offering unexpected details and moments of pure wonder.