2000

DOLCE & GABBANA
MILAN

Project:
Dolce & Gabbana, Via della Spiga

Client:
Dolce & Gabbana

Architect:
David Chipperfield Architects

Location:
Milan, Italy

Categories:
Retail

Surface:
160 sqm

Photographer:
Dennis Gilbert

The Dolce & Gabbana Showroom in Milan was one of the first Retail lighting projects of Metis Lighting where basic lighting concepts were initially introduced.

The David Chipperfield architectural design was characterised by a very minimalistic and functional style both in terms of layout and material palette. For this reason, the lighting design followed the same concept: simplicity and efficiency.

However, illuminating the multiple colours and textures of the Dolce & Gabbana artefacts was a task with high complexity; high amount of diffuse light shed on the overall garment works for revealing the colour and general image, while concentrated light accentuates the more refined details and textures of each element.

At the same time, the minimalist design of the space induced into a very discrete lighting gesture that would also combine those multiple qualities of light. Metis Lighting developed a custom ceiling mounted lighting fixture which looked like a luminous cut but combined two different kinds of lighting fixtures.

Adjustable projectors with dichroic lamps together with a linear fluorescent lamp were mounted behind an opal cover.  This permits the focusing of the accent lighting fixtures despite the homogeneous image of the overall lighting fixture.

The Abaco system became the sole lighting element of the space though providing sophisticated quality of light on the exhibited goods. Due to the successful result, Fontana Arte produced the lighting fixture which became a standard lighting product.

View More

RELATED PROJECTS David Chipperfield Architects

Visual Portfolio, Posts & Image Gallery for WordPress

Dolce & Gabbana

Milan, Italy