2025

BULGARI
MILAN
MONTENAPOLEONE

Project:
Bulgari Flagship store – Montenapoleone

Client:
Bulgari

Architect:
Concept: Bulgari Design Team /
VIC Rooms: GIULIANO ANDREA DELL’UVA Architetti

Location:
Milan, Italy

Categories:
Retail

Surface:
535 sqm

Photographer:
courtesy Bulgari

The underlying intention when approaching the project for the new Bvlgari boutique on Via Monte Napoleone was to deliver a unique experience through a refined interpretation of lighting design. Every decision by the Design Team and the architects involved in specific interventions was guided by the clear vision to create an engaging space that balances monumental character with warmth and a sense of human scale. 

Precious materials like marble and bronze establish grandeur, while curated artworks, paintings and sculptures, echoing ancient subjects rooted in the brand’s Roman quintessence, evoke an enveloping and gentle light.

The lighting concept develops around an invisible, soft intention, a specific atmosphere that becomes a common thread between the rooms and makes the details, accents, and tones coherent and recognizable. 

The jewellery display cases feature varied typologies unified by cohesive design and consistent lighting: each balances diffused light with precise accents to showcase pieces with exceptional brilliance. High-performance fixtures with excellent colour rendering were specified throughout to honour the natural beauty of the jewels and gems.

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