2016

B&B ITALIA
FLAGSHIP STORE
NEW YORK

Project:
B&B ITALIA Flagship Store, Madison Avenue, New York

Client:
B&B ITALIA

Architect:
Antonio Citterio Patricia Viel

Location:
New York, USA

Categories:
Retail

Surface:
865 sqm

Photographer:
Stefano Pasqualetti

The famous Italian brand lands in Madison Avenue in the Ground Floor of a highly iconic New York-is building of the 1910’s; designed by John B. Snook Sons studio for Terry & Tench Company, main supplier of the steel loads for Manhatan Bridge and Grand Central Terminal, the building is the most rappresentative industrial context, to accomodate the highly stylish furniture of B&B.
The architectural approach of the Citterio and Viel architects was based on the application of the latest Concept from the Novedrate store in Italy, adjusted to the feaures of the Madison Avenue space, the contact with the street, the extensive heights and the existing textures and finishings.

The guest moves in a seemingly fluid environment, where furniture setups are juxtaposed scenographically while light creates different focus and atmospheres, despite the significant height of the space.
A luminous ceiling casts ‘’cool daylight’’ on a garden, adding another element playing with the guest’s perception, together with the high reflective ceiling elements.
The lighting fixtures had to meet the performance requirements, while staying always discrete on the black ceiling background, and the careful focusing was fundamental.
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