Shinsegae is a department store accommodating merchandise of various types requiring extremely flexible and high-quality retail lighting.
The Patricia Urquiola Studio organised a central distribution corridor around which different retail zones are articulated. Living room, Bedroom and kitchen are some of the areas, each with different layout showcase products and brands.
Along the connecting artery, an overhanging ceiling structure with metal warm-coloured mesh is developed, while some focus areas are set with temporary showcase installations. Lighting is integrated grazing the long side of the structure and adjustable projectors are integrated above it. Bright wells of light are set integrating barrisol installations right over the focal areas.
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