2015

SHINSEGAE
DEPARTMENT STORE
SEOUL

Project:
Shinsegae Department store – 9th floor

Client:
Shinsegae

Architect:
Patricia Urquiola Studio

Location:
Seoul, Corea

Categories:
Retail

Surface:
5.800 sqm

Photographer:
Courtesy Shinsegae

Shinsegae is a department store accommodating merchandise of various types requiring extremely flexible and high-quality retail lighting.

The Patricia Urquiola Studio organised a central distribution corridor around which different retail zones are articulated. Living room, Bedroom and kitchen are some of the areas, each with different layout showcase products and brands.

Along the connecting artery, an overhanging ceiling structure with metal warm-coloured mesh is developed, while some focus areas are set with temporary showcase installations. Lighting is integrated grazing the long side of the structure and adjustable projectors are integrated above it. Bright wells of light are set integrating barrisol installations right over the focal areas.

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