2014

MARELLA
FLAGSHIP STORE
MILAN

Project:
Marella Flagship Store, Milan

Client:
Marella

Architect:
CLS Architetti

Location:
Milan, Italy

Categories:
Retail

Surface:
400 sqm

Photographer:
Mauro Davoli

Marella is a young brand and the new store launched in the very center of Milan under the Vittorio Emanuelle Gallery arches had to deliver this fresh breath translated in finishings, heights, colours and of course, the lighting project had to follow.
The boutique is articulated in 3 levels and as the concept intended, all the products unravel in different so-called rooms, like in a youngster’s apartment, separated with lightweight curtains or with full-height millwork.
The lighting project, adapted to the concept, followed the effort to create different atmospheres in each room to deliver the domestic nuance.

From barisol sheding light to the space, to coffered ceilings looking like skylights, to a decorative majestic sparkling suspension in the more high fashion area, passing through the different departments surprises and the downlights illuminate directly the products setting the focus.
Another feature apart from the light integrated in the millwork for enhancing the garments and accessories in the various shelves, a linear sign of light under the hanging millwork completes the concepr of setting limits between the various rooms.
For providing adequate illuminance levels but also with the proper high colour rendering, the selection of lighting fixtures included carefully selected LEDs and metal halide ceiling downlghts.
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