2013

BRIONI
FLAGSHIP STORE
MILAN

Project:
Brioni Flagship Store, Via Gesu

Client:
Brioni

Architect:
Park Associati

Location:
Milan, Italy

Categories:
Retail

Surface:
550 sqm

Photographer:
Andrea Martiradonna

Brioni lighting project for the new Flagship store in Milan, was part of an extensive re-design of the store’s location. The space that would accommodate the boutique was the original tailoring shop and offices of the brand, that got ultimately refurbished and illuminated for opening up again to its birth city, Milan.

The brand new Retail area became a showcase of the highly refined and handsome goods of this famous Men’s fashion brand. The showcase was itself a set of neat and graceful details where the materials, marble, dark colored timber and bronze expressed the character of the Brioni’s style.

The Brioni Milan Flagship store spans in 2 floors with separate rooms accommodating the accessories, garments and shoes on various exposition walls, niches and millwork.

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