2019

ACQUA DI PARMA
MILAN

Project:
Acqua di Parma Via Gesù

Client:
Acqua di Parma

Architect:
Concept by Patricia Grosdemanage / Construction by Studio Fortebis

Location:
Milan, Italy

Categories:
Retail

Surface:
130 sqm

Photographer:
Courtesy Acqua di Parma

Acqua di Parma launched it Milanese boutique spreading contemporary design, colours, scents in a bright lighting scenery conveying the Mediterranean atmosphere. The interior design concept was managed by the architect Patricia Grosdemanage who decided to create a ‘welcoming, intimate and dynamic’ context for portraying all the products of the brand: from fragrances to candles, up until the new feature, the barber shop.
Lighting is integrated in every niche, shelf, showcase table and feature, focused on the products or creating a bright backdrop. Sophisticated lighting details were developed for accentuating the light while always concealing the light source. The same criteria were used also for the ceiling lighting, where the downlights were deeply recessed, while flexible for proper focusing.

Additionally, a meticulous study was implemented for specifying the proper colour temperature of the light dedicated to each lit product and surface, while at the same time, the overall result stayed balanced.
Nevertheless, the seemingly simple lighting concept had to obtain visual focus in the space while also maintaining the general brightness reminiscing the Mediterranean light. For this reason, the illuminance levels on the products was studied, together with the integration of light in scenographic elements, like the big scale fragrance bottle, or with the wall mounted featured logo.
The result is a sequence of rooms with bright and pleasant light scenes, giving out an intimate background for the brand’s showcased scents and colours.
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